I ka hiki ʻana mai i nā hōʻailona kaulana a kaulana loa i ka honua i kēia makahiki, aia ʻo Skims ma ka papa inoa.
ʻO ia ka inoa o Kim Kardashian "ka mea kaulana loa ma ka pūnaewele, mai ia manawa a me Fendi, Swarovski e hui pū me ka hui nui, a ua komo ka hui ʻana o NBA i ka pōʻai haʻuki. ʻO ka mea hou aku, ma ke ʻano he hōʻailona i hoʻokumu ʻia ma 2019, ua hōʻea ʻo Skims i kahi kumukūʻai o $ 4 biliona, ʻoi aku ma mua o ka brand fashion Tom Ford a me waho o ka brand Patagonia, a ʻo Time magazine i helu ʻia ʻo ia "kekahi o nā ʻoihana koʻikoʻi."
I kēia manawa, ke pae mālie nei ʻo Skims ma luna o ka pāpili kaiaulu. Ma ka manawa like, ua lilo ʻo ia i mea ʻimi ʻia ma nā ʻāina ʻē e kūʻai aku ai i nā waiwai, a ua huki pū kekahi i kekahi mau hale kūʻai lole lole e hoʻomaka i kahi "hoʻohālike hoʻohālikelike." ʻAʻole hiki i kēia wela ke kōkua akā e noʻonoʻo ka poʻe i ka lima paʻi me ka noʻonoʻo, a i ʻole i lawe mai i ka "dimensionality reduction blow"?
Ua ʻōlelo ʻia inā ma ka ʻāina a ma waho paha, ʻaʻole loa e loaʻa nā ʻulaʻula pūnaewele, akā pōkole ka hapa nui o lākou. No ke aha i kūleʻa ai ʻo Skims a kaulana loa i ka lehulehu a me nā mākeke kapikala? Ke wehe ʻia ka lepili kaulana o ka Pūnaewele, he aha ke kumu o ka holomua o Skims?
Ua lōʻihi ka nui o nā mea kaulana i ka Internet, akā hiki ke kapa ʻia kahi kapa ʻaʻahu "God dress" a ʻike ʻia ma nā pāpaho kaiaulu nui a me nā ʻāina ʻē, ʻaʻole maʻalahi loa.
Ua hoʻokumu ʻia ʻo Skims bodysuit brand American reality TV star Kim Kardashian i ka mahina ʻo Kepakemapa 2019, a ʻo ka brand, i hoʻokumu ʻia ma mua o ʻekolu mau makahiki, ua loaʻa iā $400 miliona ma ke kūʻai aku ma 2022.
ʻO Kim Kardashian ma ka waena e komo ana i ka SKIMS. Ma nā 'Olumepika 'Olumepika o Tokyo a me nā 'Olumepika ho'oilo o Beijing, ua koho 'ia ka SKIMS 'ōpio ma ke 'ano he inoa kapa komo loko i koho 'ia o ka hui aupuni o 'Amelika Hui Pū 'ia, ka mea i ho'omaka ai ke kūkākūkā 'ana i ia manawa;
I ka makahiki 2021, ua hoʻokuʻu mua ʻia ka pūʻulu capsule hui pū ʻia "Fendi x Skims" i kahi LOOK piha a hoʻomaka e kūʻai aku. Hiki ke ʻōlelo ʻia ʻo ia ʻo Fendi ʻoi loa ka ʻoi loa o ka hoʻāʻo co-branding. ʻO ka hui pū ʻana o Fendi me SKIMS ua wehe i kahi holomua kūʻai hou, a ua ʻike ʻia hoʻi ʻo SKIMS i loko o ka pōʻai nani nani, a ua ʻike ʻia kona waiwai.
I Nowemapa o ia makahiki hoʻokahi, ua hoʻolaha ʻo Kardashian e komo koke ʻo SKIMS i ka mākeke ʻAsia, e hoʻomaka ana me Kina a wehe i nā hale kūʻai kino ma Shanghai a me Hong Kong.
Ma 2022, ua hoʻokomo ʻia ʻo SKIMS i ka papa inoa "100 Most Influential Companies in 2022" i paʻi ʻia e Time magazine, me nā alakaʻi ʻoihana e like me Apple, Amazon a me Balenciaga.
Hoʻolālā ʻo SKIMS e wehe i kāna hale kūʻai hae mua ma Los Angeles i ka hapa mua o 2024, a ukali ʻia e kahi hale kūʻai hae lua ma New York. Wahi a Jens Grede, ka mea hoʻokumu a me ka Luna Nui o SKIMS, "E like me Apple a me Nike, aia kahi hale kūʻai Skims ma nā wahi āpau o ka honua i ka wā e hiki mai ana."
ʻAʻohe mea hou ma lalo o ka lā, hoʻomaka ka poʻe kaulana i ka Internet i kā lākou huahana ponoʻī, a ʻaʻole ia he mea maʻamau ka hana ʻana o ka ʻoihana pūnaewele i kahi hōʻailona kaulana. Eia naʻe, ʻaʻohe nui o ke kūʻai aku ʻana, ʻo ia hoʻi he mau haneli miliona o ka poʻe hahai i ka ʻoihana pūnaewele, hiki ke hana i kahi brand billion-dollar ma lalo o ʻelima mau makahiki.
ʻAʻole hiki ke wānana ka holomua o SKIMS, akā aia nā hōʻailona. Mai ka inoa kaulana o ka Internet a i ka "poʻokela 100 brands", i kēia lā ke nānā nei mākou pehea e hele ai nā huahana SKIMS a me ke ala kūʻai aku!
1.Underwear a me shapewear market koi ikaika
Ke hoʻomau nei ka ulu ʻana o ka honua shapewear a me nā kaapuni lalo, a ikaika mau ka makemake o nā mea kūʻai honua.
Wahi a Allied Market noiʻi, manaʻo ʻia ka mākeke lingerie honua e hōʻea i $ 325.36 biliona i ke kūʻai ʻana e 2025, a me nā hōʻailona kūloko, e ʻike ana i kahi manawa mākeke, ua hoʻomaka e hoʻokau i nā ʻoihana ʻē aʻe.
Ma hope o ka ulu ʻana o ka nui o nā huahana kūloko e like me loko a me waho a me ka maiʻa o loko i kekahi leo, ua hoʻomaka pū lākou e ʻimi i nā mākeke o waho a ʻimi i nā hoʻonui mākeke hou.
Mai ka manaʻo o nā mea kūʻai aku, ʻo ka hapa nui o ka paʻi ʻana a me ka hoʻolālā ʻana o ka ʻoihana lole maʻamau e pili ana i ke kino o ke ʻano maʻamau, akā ʻaʻole i loaʻa i nā wahine a pau ke kino kūpono o nā ʻānela huna o Victoria; ʻO ka hoʻololi ʻana mai ka leʻaleʻa i nā poʻe ʻē aʻe i ka leʻaleʻa iā ʻoe iho ua lawe mai i nā koi hou i ka mākeke lole.
2. He aha ke kilokilo o SKIMS ma aʻaʻahu?
ʻO ka hoʻoulu ʻana o ka brand SKIMS mai nā pilikia ponoʻī o Kim i ka loaʻa ʻana o nā huahana kūpono no ka hoʻolālā ʻana a me ka humuhumu ʻana, no laila ʻo ia i hoʻolālā a hana i nā lole i makemake ʻia e ia iho mai nā ʻano like ʻole e like me ke koho ʻana i ka lole, ke ʻoki a me ke humuhumu ʻana, a me ke kala.
(1) No laila he aha ka mea kūikawā e pili ana iā SKIMS?
01 Hoʻohui i nā kala a me nā nui
ʻO ka manaʻo o ka brand SKIMS ʻo "Solutions For Every Body" E like me ka hoʻokumu ʻana o Fenty Beauty iā SKIMS, kahi kumu i 40 mau aka, ua kālele ʻo ia i ka hoʻohui ʻana mai ka hoʻomaka.
Loaʻa ka nui o nā huahana SKIMS 'core shapewear i ʻeiwa mau aka like ʻole o ka olohelohe, e uhi ana i nā nui he nui mai ka xxs a hiki i ka 4x, e hoʻokō i nā pono o nā mea kūʻai aku me nā ʻano ʻili a me nā ʻano like ʻole.
02 E nānā i ka hōʻoluʻolu
Hana ʻia ʻo SKIMS i ka lole siliki palupalu a me ka lole velvet elastic, hiki ke hoʻohana ʻia ma ka home a me ka maʻamau. Hiki ke ʻōlelo ʻia ua hui pū ʻia ke ʻano o ke ʻano a me ka ʻili. I ka wā maʻi maʻi, ua piʻi nui nā kūʻai aku o SKIMS ma muli o kā lākou hui ʻana o ka hōʻoluʻolu a me ka chic.
Hōʻike maikaʻi ʻia ko Kim ponoʻī i nā huahana SKIMS, me ka hoʻohālikelike ʻana i ka waihoʻoluʻu o ka honua a me ke kāʻei ʻana i nā mea a pau, e hōʻike ana i ka nani liʻiliʻi i makemake ʻia e ka brand.
03 Hoʻopili i ka wehewehe ʻana o ka lole a me nā palena o ka hanana
Hoʻokumu ʻo SKIMS i ka hoʻohui ʻana o ka palena o ka lole lalo, shapewear a me ka lole home, e hui pū ana i ka hoʻolālā ʻenehana kiʻekiʻe me ka hōʻoluʻolu mau loa.
I ka wā ma mua, ʻoi aku ka ʻano o ka shapewear i ka lole kaohi a me ka hoʻopaʻapaʻa e ʻaʻahu ai, akā ua hoʻohuli ʻo SKIMS i ke kāʻei i kahi lole home e hiki ke hoʻohana ʻia ma ka home, e hāʻawi ana i nā mea kūʻai aku i kahi ʻoluʻolu, ʻokoʻa a palekana hoʻi, i ʻike ʻia e ka lehulehu.wahine.
Pono e hoʻomaopopo ʻia ʻo ka laina huahana waiwai ʻo SKIMS ʻo ia hoʻi kona pono kūʻokoʻa. I kēia manawa, ua uhi nā huahana SKIMS i ka lole o loko, onesies, shapewear, pajamas, outerwear, pants,lole lole, Knitwear a me nā ʻano ʻē aʻe, a i ka makahiki i hala ua komo pū i ke ala ʻauʻau, i hoʻokuʻu ʻia e ka lole maloʻo wikiwiki a me nā mea hana hou i hana ʻia i ka bikini piha piha a me nā huahana ʻē aʻe, i loaʻa iā SKIMS kahi koho waiwai a ʻoi aku ka haki.
3.Pehea e hana ai i ke kālepa brand no Kardashian, ʻo wai ka mea maikaʻi loa ma ke kālepa?
Ke hoʻohālikelike ʻia me nā ʻano lole lole kahiko e like me Victoria's Secret e hakakā nei me ka hoʻonohonoho ʻana i ka brand, ua mālama ʻo SKIMS i kahi manawa ikaika mai kona hoʻomaka ʻana a ua hoʻomau i kahi pilina pili me ka hanauna hou o nā mea kūʻai. Me 360 miliona mau mea hahai Instagram, ʻo Kim ka mea hoʻokumu ʻaʻole i lawe maoli i ka nui o ka hōʻike ʻana i ka brand, akā hoʻohana pū kekahi i kāna mana e hoʻokau i nā hanana kūʻai ikaika.
Ma kahi o Kim Kardashian i ʻoi aku ka maikaʻi ma ke kūʻai aku ʻana ʻaʻole ʻo ia e hoʻolilo i ke kālā ma ka hoʻolaha kuʻuna, huli ʻo ia i kāna pāpaʻi pūnaewele kūpaʻa. Loaʻa i ka poʻe ʻōpio ke ao nei, hiki iā lākou ke hana i ka wela ma waena o nā mea kūʻai aku ʻōpio, hiki iā lākou ke haku i ka pono e ʻōlelo ma ka mākeke.
ʻOiai e manaʻo paha ʻoe ʻo nā kāne waena ke lilo i kāna mau mea pā nui, ʻo nā miliona o Kim Kardashian fans maoli nā wahine ma waena o nā makahiki o 15 a me 55. Makemake kekahi wahine e nānā i kona ʻano nohona, pehea ʻo ia e hoʻolilo ai i ke kālā, kahi e hele ai i ka hoʻomaha, he aha ʻaʻahu ʻo ia. He poʻe hahai ka nui o kēia mau mea pā i kona ʻaʻahu a me kona ʻano ponoʻī, a he poʻe hoʻohana pū kekahi i ka SKIMS.
I kēia lā, ʻoi aku ka nui o ka SKIMS ma mua o 6.7 miliona mau mea hahai ma kāna ʻoihana pūnaewele, ʻo ia ka 5.1 miliona Instagram followers, 118,000 Twitter followers, 391,000 Facebook followers, 19,500 Pinterest subscribers, 35,900 YouTube mea kākau a me 1.1 miliona mau mea hahai TikTok.
01 E hui pū me nā poʻe kaulana e hopu i ka honua kiʻekiʻe
ʻO kekahi o nā ikaika nui loa o ka brand SKIMS ʻo Kim ponoʻī.
Ma ke kumu o kāna mana, hiki i kahi brand hoʻomaka ke loaʻa i nā manawa kūʻai he nui e hui pū me nā hōkū i ka wā mua; Ua hana pū ʻo SKIMS me nā mea kaulana e like me Snoop Dogg, Rosalia, Chelsea Handler, Brooke Shields, Juliette Lewis, Becky G, Cassie, a me Indya Moore. Ua kono aku ʻo More i kekahi mau supermodels o Victoria's Secret, nā mea mele e pana i nā blockbusters hoʻolaha, e hopohopo nei.
No ka laʻana, ua kono ʻo SKIMS iā raye, ke kaikamahine hau hau kaulana a me nā mea mele a me nā hōkū ʻē aʻe e pana i ka moʻo hoʻolaha hou o ka brand.
Hoʻohana pū ʻo SKIMS i ka mana kaulana i ke kālepa hanana. ʻO ka brand Valentine's Day limited series i kēia makahiki kono iā Simona Tabasco lāua ʻo Beatrice Granno o ka moʻolelo TV kaulana ʻAmelika "White Lotus Resort" e pana i kēia pūʻulu o "Valentine's Day blockbusters" no SKIMS, a ua hoʻomaopopo ʻia ka wela e SKIMS.
Eia kekahi, ʻo Kim ʻo ia ka ʻuhane o SKIMS, ʻaʻole wale ka mea hoʻokumu, akā ʻo ka mea haʻi'ōlelo hoʻoikaika loa no ka brand.
Hoʻopuka pinepine ʻo ia ma ka ʻoihana pūnaewele, e hōʻike ana i kāna mau huahana a hoʻohui i ka ʻoiaʻiʻo a me ke kuleana i ka brand, e like me ke komo ʻana o Rihanna me Fenty. Hoʻokomo pinepine ka ʻohana Kardashian a me kāna mau hoa kaulana iā SKIMS i nā kiʻi alanui, e hoʻonui ana i ka mana o ka brand ma o ka pōʻai.
(Rihanna) Like Fenty. Hoʻokomo pinepine ka ʻohana Kardashian a me kāna mau hoa kaulana iā SKIMS i nā kiʻi alanui, e hoʻonui ana i ka mana o ka brand ma o ka pōʻai.
02 HaleSKIMSma ke ʻano he kālā pilikanaka
Ke huki nei ʻo SKIMS i ka manaʻo o nā wahine he nui. I kēia manawa, waiwai nui nā wikiō e like me "SKIMS evaluation" ma Youtube a me Tik-Tok, a ua lilo ʻo SKIMS i "hua'ōlelo huna" ma nā mea paʻi puke o nā ʻāina ʻē, ka ʻoihana pūnaewele a me nā kahua wikiō.
ʻElua makahiki i hala aku nei, ua hōʻea ka wikiō kino kino SKIMS i 10 miliona mau hits i kēia manawa. I kēia mau lā, ua loaʻa pū kekahi mau wikiō SKIMS hou o nā wikiō kūpono a loiloi i nā miliona o ka nānā ʻana i loko o ʻelua mahina. ʻO ke kahua kaiaulu kaʻana like mauʻu kaulana loa ma Kina, ʻo Red Book liʻiliʻi, e ʻimi wale iā "SKIMS", aia nā ʻumi kaukani o nā loiloi maoli e kaʻana like.
I ka lilo ʻana o SKIMS i mea hiki ʻole ke pale ʻia, ʻaʻole hiki ke ʻae ʻia nā kaikamahine ʻōpio ma nā ʻupena pūnaewele i loko o kēia ʻano vortex, a ma nā loiloi nui, ʻo Amway a me ka mauʻu, SKIMS hulina a me nā kauoha i loaʻa i ka ulu nui.
03 Weave i ka mana o Tik Toker
ʻO kekahi o ka SKIMS 'social media marketing tools he influencers, me ka pūʻali maoli o nā mea hana maʻiʻo ma ka pāpaho.
Ma ka hoʻolālā o TikTok, e loaʻa i kēlā me kēia TikTok ma ke kahawai SKIMS kahi wikiō KOL e hōʻike ana i ka hoʻokuʻu ʻana o ka huahana hou loa, e hōʻike ana i ke ʻano o ka huahana, e kamaʻilio e pili ana i kā lākou SKIMS punahele, a i ʻole ke kono ʻana i nā mea pā e komo i ka GRWM (he ʻano wikiō like ʻole. i ka holoi wikiō).
Hōʻike ʻia kēia ʻike ma lalo o ka tag @skims, e hōʻike ana ua hoʻouna ʻia ke wikiō i ka brand no ka paʻi ʻana, a laila hoʻopaʻa inoa i ka mea nāna i hana, e hiki ai ke launa pū me ka vlogger ma kēia ʻano.
04 Kūʻai Kūʻai kumuhana
Hoʻokani maoli ʻo SKIMS i ka marketing tag, ʻaʻole ʻo TikTok wale nō ka mea kaulana loa #SKIMS, akā ʻo nā ʻike kikoʻī hou aku e like me #SKIMStryon, #SKIMSswim a me #SKIMShaul, a me #SKIMSdress.
Ma ka holo ʻana i kahi hashtag ma ka pāhana kaiapili, hiki iā ʻoe ke hoʻohana maʻalahi i ke kahawai o nā kaʻa ma hope, no ka mea hiki i nā mea hoʻohana e hahai i ke kumuhana ke loaʻa maʻalahi i nā ʻike āpau e hoʻohana ana i ka hashtag. ʻOi aku ka maikaʻi o ka hana hou ʻana i kahi hashtag, ma hope o nā mea a pau, e hoʻohālike nā mea hoʻohana i nā platform e like me tik tok, instgram, a me YouTube i nā hashtags kaulana loa.
He mea koʻikoʻi loa ka ʻike ponoʻī o Kim Kardashian, akā ʻaʻole hiki i kekahi ke hōʻole i kāna talena no ke kālepa. No SKIMS kahi brand i hānau ʻia ma Roma no ke kākoʻo ʻia e Kim, he alakaʻi honua; No laila, ʻaʻole hiki ke komo i ka ʻāina ʻē ke ʻano like o ke kapa komo moana ma ke kope piha ʻana i ka hoʻolālā kūʻai aku o SKIMS, akā ʻaʻohe hemahema o nā manaʻo kūʻai e hiki ke hoʻohana ʻia no ka ʻike.
4. He mau mea hoʻoikaika o DTC brand
ʻOiai ʻaʻole ʻo ka hapa nui o nā hōʻailona ma hope o nā mea hoʻokumu kaulana a koʻikoʻi e like me Kardashian, pono nā manaʻo kūʻai SKIMS i ka nānā ʻana i nā hōʻailona lingerie i ke kai.
(1) Pono ka manaʻo o ka brand e ʻae i ka ʻono a me nā waiwai o ka wā Z:
I ka wā ma mua, ʻo nā mea kūʻai aku "ʻaʻole maʻamau" ka ʻelepani i loko o ka lumi, ʻike ʻole ʻia a ʻike ʻole ʻia e nā mea hōʻailona. I kēia manawa, kākoʻo ʻia ka manaʻo pilikanaka o ka hoʻokuʻu ʻana o nā wahine a me ka manaʻo aesthetic o ka inclusiveness e nā hōʻailona kino i ka mākeke kalepa. Hoʻopili piha ʻia nā mea hoʻohana o nā ʻano ʻano like ʻole a me nā kāne i hōʻike ʻia e SKIMS a me Savage x Fenty. Me ka mana o nā huahana brand e wāwahi i ka wā i hala no ke kino diabolo maikaʻi loa i ka moʻolelo aesthetic. Hoʻopili ʻia me ka mana o ka ʻulaʻula o ka ʻoihana kahe kiʻekiʻe, kūʻai hierarchical makua, SKIMS aupuni mai kēia.
(2) Hoʻohana i ka mana me ke kōkua o nā poʻe ʻē aʻe:
Hiki i nā hōʻailona me nā kumukūʻai kūpono ke koho e hui pū me nā Kols o nā ʻano like ʻole, e hoʻohana i kahi hierarchical red person marketing matrix, mai ka hōkū poʻo, KOL a i TikTok a me nā kahua ʻē aʻe, koho i nā poʻe e hālāwai me ke kūlana o ka brand, hoʻokō i ka hui like ʻole, a hoʻokumu koke. ikehu ikehu brand.
Inā ʻaʻohe kākoʻo kahe hōkū, ʻoi aku ka pono e hoʻohana i ka mana KOL pili. Loaʻa iā SocialBook he 16 miliona + kumu waiwai kaulana mai ʻAmelika ʻAmelika, ʻEulopa, ʻAmelika Hema, ʻAsia Hikina Hema, Australia a me New Zealand, ka Middle East a me nā ʻāpana ʻewalu ʻē aʻe o ka honua, e pili ana i ka ʻenehana, e-commerce, nā pāʻani, kālā, nani, ʻano, ka home, ka launa pūnaewele, ka meaʻai, ka mākaʻikaʻi a me nā ʻoihana ʻē aʻe he nui, e hoʻolako i kāu hōʻailona me nā lawelawe kūʻai ʻoihana ma waho.
Ka manawa hoʻouna: Sep-10-2024
