Nūhou - nā lole maʻamau

E like me kā mākou e ʻike ai, hoʻopuka ʻo PANTONE, ka ʻoihana kala ʻoi loa o ka honua, i nā kala kaulana a me nā ʻano i kēlā me kēia makahiki.

Hiki iā ʻoe ke koho i ke kala āu e makemake ai no ka ODM.ʻaʻahuetc. Hiki ke lilo i mea nui
kala o kāu huahana 2023 e hoʻolaha i ka brand, no kēia mau kala
ʻo ia ke ʻano ma 2023.
Hiki iā mākou ke hoʻopaʻa inoa i nā ʻaelike palekana huahana me ʻoe, no laila ʻo nā mea ʻē aʻe
ʻAʻole hiki i nā mea kūʻai ke hana i nā huahana o ke ʻano like a me ke kala, no laila
e ʻoi aku ka hoʻokūkū o kāu hui.
Ma hope o ka palena o nā kala a me nā ʻano kaulana. E hoʻoholo i ke kala
a me ke kaila mua, i ʻole e poina i ke kala a me ke ʻano āu e makemake ai, mua
hele mua mai.

Ma waena o lākou (New York/London Fashion Week) ua hoʻokuʻu ʻia nā waihoʻoluʻu o ka puna a me ke kauwela no ka ʻoihana lole, no laila ʻaʻole nā mea kūʻai mua loa i loaʻa ke kuleana kūpono e ʻōlelo i nā wiki nui, akā ʻo Pantone, nona nā ʻano kala i hoʻokuʻu ʻia i kēlā me kēia makahiki.

I ka hoʻomaka ʻana o Kepakemapa, ua hōʻea mai ka hōʻike ʻano kala kala a Pantone 2023 (New York Fashion Week) e like me ka mea i hoʻonohonoho ʻia, a he inoa kūpono a nani hoʻi kēlā me kēia kala.